Current:Home > ScamsA Taylor Swift Instagram post helped drive a surge in voter registration-DB Wealth Institute B2 Expert Reviews
A Taylor Swift Instagram post helped drive a surge in voter registration
View Date:2024-12-23 22:51:00
When Taylor Swift speaks, her fans listen.
On Tuesday morning, the singer posted a short message on Instagram encouraging her 272 million followers to register to vote. Afterward, the website she directed her fans to — the nonpartisan nonprofit Vote.org — recorded more than 35,000 registrations, according to the organization.
"I've been so lucky to see so many of you guys at my U.S. shows recently. I've heard you raise your voices, and I know how powerful they are," she wrote on her Instagram Stories. "Make sure you're ready to use them in our elections this year!" Her post included a link to register at Vote.org.
The 35,252 new registrations on National Voter Registration Day were the most since 2020, the organization said, and a 23% jump over last year. The number of 18-year-olds registered was more than double 2022.
Andrea Hailey, CEO of Vote.org, called it a "highly encouraging sign of voter enthusiasm," especially among voters who are newly eligible since turning 18. "Time and time again young people are showing up and demonstrating they care about their rights and access to the ballot box," Hailey said in a statement.
It's not clear exactly how many of the registrations were tied to Swift's Instagram. Vote.org reported a 1,226% jump in participation in the hour after the post.
"Our site was averaging 13,000 users every 30 minutes – a number that Taylor Swift would be proud of," Hailey said, referencing Swift's affinity for the number 13.
Swift has previously encouraged her fans to register to vote, though for years she shied away from political endorsements. That changed in 2018, when she weighed in on the Tennessee congressional races in favor of the Democratic candidates. (Her appeal this week was nonpartisan.)
Her visibility is at a high this year amid her Eras tour — which could become the highest-grossing concert tour in history upon its completion next year — and the release of her re-recorded albums Speak Now, which landed in July, and 1989, which is on tap for release in October.
Since its inception in 2012, National Voter Registration Day has been supported by a number of nonprofit voting organizations such as the League of Women Voters and HeadCount, which works with musicians to register voters at concerts.
veryGood! (81)
Related
- Man gets a life sentence in the shotgun death of a New Mexico police officer
- Stocks bounced back Tuesday, a day after a global plunge
- Jennifer Lopez's Latest Career Move Combines the Bridgerton and Emily Henry Universes
- US abortion numbers have risen slightly since Roe was overturned, study finds
- Kalen DeBoer, Jalen Milroe save Alabama football season, as LSU's Brian Kelly goes splat
- Nelly Furtado Shares Rare Insight Into Life With Her 3 Kids
- Judge upholds Ohio’s gender-affirming care ban; civil rights group vows immediate appeal
- Cole Hocker shocks the world to win gold in men's 1,500
- UConn, Kansas State among five women's college basketball games to watch this weekend
- As the Paris Olympics wind down, Los Angeles swings into planning for 2028
Ranking
- New Pentagon report on UFOs includes hundreds of new incidents but no evidence of aliens
- As stock markets plummet, ask yourself: Do you really want Harris running the economy?
- Carly Pearce berates concertgoer after alleged confrontation: 'Get out of my show'
- Josh Hall Mourns Death of Longtime Friend Gonzalo Galvez
- Oklahoma school district adding anti-harassment policies after nonbinary teen’s death
- FACT FOCUS: False claims follow Minnesota governor’s selection as Harris’ running mate
- Texas man to be executed for strangling mother of 3 says it's 'something I couldn't help'
- Johnny Wactor Shooting: Police Release Images of Suspects in General Hospital Star's Death
Recommendation
-
'Red One' review: Dwayne Johnson, Chris Evans embark on a joyless search for Santa
-
USA basketball players juggle motherhood and chasing 8th gold medal at Paris Olympics
-
Powerball winning numbers for August 5 drawing: jackpot rises to $185 million
-
As the Paris Olympics wind down, Los Angeles swings into planning for 2028
-
When does 'Dune: Prophecy' come out? Release date, cast, where to watch prequel series
-
Four are killed in the crash of a single-engine plane in northwestern Oklahoma City
-
Exclusive: Oklahoma death row inmate Emmanuel Littlejohn wants forgiveness, mercy
-
Elon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover